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Social Media Marketing

Social Media Marketing

Johnson’s Sierra Lifestyle Team Adds Instagram Expertise to Support Client Listings!

ON SOCIAL MEDIA – Karissa Johnson

Social Media has many benefits, especially for businesses.

It is a tool that many people tend to overlook. Having a good social media presence is especially important as we move further and further into a world dependent on technology. Perhaps the best way to get business is by word of mouth and advertising, social media combines those. When a business posts something on social media, not only is it being spread to more people than you can reach with typical advertising, but it also creates a personal connection between the business and the consumer making them more likely to pick that business over any other. Social media can help businesses grow immensely in size, and reach new younger customers that are essential to keeping a business alive.

Overall, Social Media is only a positive for businesses looking to grow, reach more customers, and to create more personal connections with customers.

The Sierra Lifestyle Team utilizes our robust Social Media skills to benefit the sale of your home, reaching thousands of qualified buyers on Facebook. We don’t rest on our laurels…and are pleased to announce a new INSTAGRAM manager, Karissa Johnson.

Karissa will head up our new Instagram program to highlight your properties to thousands of interested buyers, giving you significant new exposure to interested real estate buyers.   

Brought to you by Johnson’s Sierra Lifestyle Team!


Younger Americans Lead Desire for Bigger Homes, Outdoor Space

October 13, 2020

Young Americans are having their housing preferences shaped by the pandemic.

They’re seeking larger homes and outdoor space, yet in walkable areas, according to findings from the 2020 Community and Transportation Preference Surveys recently conducted by the National Association of REALTORS®.

Young adults who live in walkable areas tend to report a higher quality of life than those who live in less walkable areas, the survey shows.

And young Americans may need a boost: Americans under the age of 40—millennials and Generation Z—are the most likely to say their overall quality of life has been negatively affected by the pandemic.

“Although COVID has dramatically changed people’s lives, this study shows that a substantial demand for walkability persists for Americans of all ages,” says Vince Malta, NAR’s president.

The survey also showed that families with children in school tended to show a stronger desire for detached homes and larger yards.

Before the pandemic, a majority of Americans preferred smaller yards in a walkable community, the survey says.

Americans 55 and older and those with higher incomes also tended to show an increased desire for walkability in their neighborhood.

Overall, survey respondents who strongly agreed with the statement that there are “lots of places to walk nearby” showed an 8% increase in quality of life, the NAR survey shows.


NAR Community and Transportation Preferences Surveys,” National Association of REALTORS® (2020)


Walkable areas? Nevada County got ’em!!